3° (by NetGen Team Microsoft 2003)

3° combines the atmosphere of face-to-face communication with the flexibility of digital media by providing a group setting for people to interact – just like being at a private party; letting them invite their friends to hang out and catch up. With 3° you can…

• Throw a personalized animation (“winks”) on friends’ desktops
• Easily send digital photos to friends
• Initiate group chat with MSN Messenger
• Listen to a shared play list simultaneously with a module called musicmix, created from music that they own. (A similar experience to being at a private party where everyone brings their own CDs.)

Reference: Zaner, M., Chung EK, Savage, T. 3° and the Net Generation: Designing for Inner Circles of Friends.
http://people.artcenter.edu/~echung1/threedegrees.pdf

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